Toyota Cebu City was established last 24 November 1989 whose main building is located at No. 34 M.J. Cuenco Avenue, Cebu City. It has a land area of 7,000 square meters. The company started operation on March 1, 1990. It is a corporation owned by Filipino businessmen, whose main objective is to bring more investment in the city, supply quality passenger cars and create job opportunities for the Cebuanos. In due course, after seven years of continuous operations, Toyota Cebu City, could no longer cope up to servicing of units sold within the Central Visayas. A decision has to be made to satisfy these customers.

Consequently, Toyota Mandaue North opened for business last February 1997. Similarly with the increasing units sold to clients and their growing Body & Paint demand in this part of the region, the company’s CS (Customer Service) Program could no longer be efficiently performed, thus, Toyota Cebu Mandaue B/P Center was opened last May 2008. The facility is equipped with computerized body aligner, paint and spray booths as well as large sewage treatment plant that make it one of its kind in the country.

Last March 16, 2013, a new modern building Toyota Mandaue South located adjacent the Body and paint facility started operation catering the North and South clienteles of Metro Cebu.

It was November 2014, a year after that the Toyota Cebu City Group decided to explore lands outside Cebu area; thus, Toyota Dumaguete City was established giving more coverage and affirming the Toyota Cebu Group name in the Negros region.

Another strategic move was made by the Toyota Cebu Group with the establishment of Toyota Tagbilaran City on November 2015 giving us the edge in the Bohol region.

Talisay City has been viewed as one of the fast developing cities in the province of Cebu. Its rich history, astonishing cultural heritage, booming economy, high-end residential units, and gregarious people, are the factors that entice Toyota Cebu Group to build their 4th branch in Cebu. Toyota Talisay, Cebu opened its doors last May 2017. The dealership has an overwhelming frontage and one of the largest dealership and showroom in the Philippines. It also features the first ever TCUV stand-alone showroom in the country.

Lapu–Lapu City is a first class highly-urbanized city in the province of Cebu. It is famously known for its world-class hotels and resorts, for its handmade quality guitars, for the City’s Export Processing Zones, and of course, for Mactan Cebu International Airport. Toyota Cebu Group is proud to announce the addition of Toyota Lapu-Lapu, Cebu in their array of customer centric dealers in the Visayan Region. It opened last November 2017.

Over the years, Toyota Cebu Group has credited its success in its corporate value foundation – the Toyota Way our beacon with its main two pillars;

  1. Continuous Improvement - Toyota Team Cebu is continuously improving and growing to consistently provide our Valued Customers the BEST CUSTOMER SATISFACTION EXPERIENCE.

  2. Respect for People – because we BELIEVE that the SUCCESS of Toyota Cebu Group is fueled by the 27 YEARS STRONG TEAMWORK and EFFORT of its people and unprecedented commitment towards CUSTOMER SATISFACTION.



To support Toyota Cebu Group’s strong campaign of making all its dealerships stand out when it comes to exceptional Customer Care, Toyota Cebu Group launched its newest group name, TOYOTA TEAM CEBU.